The article on brand creation went well, so I wanted to continue designing the logo. So trust me because you know how big the theme of branding and logo design is. I am not saying that I am the master of logo design. The purpose of this article is to give you some tips about brands from amateur designers like you and me. Behind the professional design of your brand/logo is the whole science of taking courses at university if you really want to get in.
Brainstorming and research
So, the most important first step in creating the perfect logo is research and brainstorming. In hell, you can’t create the perfect logo on the spot, and you can’t create a logo at all without thinking about the concept. In a way, thinking about a logo is like thinking about a brand name. You need to look at the logo through the eyes of your audience and try to understand what your brand sees and perceives. The golden rule when creating a logo is very simple, but it should be attractive and less so. Imagine the best and most popular logos in the world. Brands to consider Nike, FedEx, and Apple. These logos use all design elements sparingly, but are instantly recognizable and represent the color of your business.
Conceptualize
Next, you need to select some design options. Need a graphic logo? Need a font that uses a unique font or a custom font? Do you want to make a combination of both? That now is the hardest (or fun) part. Sketch everything that comes to mind. Sketch! When I first thought of the logo, I wanted to use custom typography. So I sketched some handwritten logos, but they did not see what I wanted from the logos. It was good, but it did not feel as "daring" as I expected. Plus, it played with custom typography that was much more fun and exciting. I messed with the idea of replacing the "O" in, by mouth. Since "lowd" is a wordplay with "the voice", I wanted to create something that speaks the audio graphically. I tried to get it in my mouth, but even that just seemed awkward and suited to me. Then I tried to replace O with a letter. I wanted a way to create one character. I'm finally starting to get the feeling I was looking for. The print was given a boxer look and I added serif panels for the man. On my second attempt to manipulate this idea, I made the bottom O, just a big mouthful. Then he hit me. Oh, he looked just like my character from Mouthcan. That seemed perfect for making a Mouthcan in O. I had two logos. I have a typographic logo and my trademark slogan. It adds a little bit of variety, and my idea was that once people recognized my mother's tired logo "Friends and Freaks" I could scatter the typography.
Computerization
So I do not want to go into the core of logo design, but I recommend using Adobe Illustrator. This way you can resize your logo without any worries. If you have an outlined graphic logo and want to locate it, you can use the money tool instead of the custom brush tool or something similar. You have the sharpest lines and edges, and this is very important for your logo unless you make it look sloppy or messy. It should also be as accurate as possible. If you draw a straight line, make sure it is straight. Such a small mistake will come back to bite you. Here is another important function. You should consider asking for your label. In most cases, the logo is for website applications as well as for printing. Here's what you need to do:
Make your big log and look at it. Think about what the locket will look like if you put it on a piece of paper. Do you see any negative details? In that case, it should be clean or simple. Work the other way around. Your logo is too small. Can you see what is going on? Can it be read with typography? If your logo has a lot of colors, try black and white. Imagine printing your laptop and you only have black and white. Does it look good? If you enjoy experimenting with websites and photos, go for the cooler.
Opinion
If you think you are embarrassed, do not be afraid to come up with an idea, unless it looks like a top-secret or something, in which case you may be an expert, so you should not read this. This is a very important step because you want to know if the bead is printed, or if people can recognize your laptop as an image (Apple thinks it's easy to see), can people recognize it? According to fruit). At the time my logo was in a square format with color instead of horizontal and black/white, and thanks to the Emptees community, I realized that the logo was more readable when it was horizontal and in black. I gave the Emptees community many possible ideas about the colors and logos I had in mind. Then I let them choose which one was their favorite, so they could say what looked good rather than letting them know what was going to be good. Finally, take a critical look at the logo. Does the logo reflect your brand? For Friends & Freaks, I didn't want to look cute or messy because I wanted to be recognized as a bold streetwear brand. I feel like I did it because Mouthcan isn't too nice or too aggressive in my opinion. But what I was afraid of was that Mouthcan could be associated with fratboy, a beer culture. Nonetheless, I think I was able to avoid this and make the mouth of the box look vivid and not stupid (brothers are not offensive to you). But keep in mind that some people may think of your logo differently than you really think. That's it, I hope it gives you some inspiration to create a kickass logo! Remember that this is not the only way to make a logo. Many of the biggest logos are great because they violate many rules. If you want to check out some amazing logos to get inspired.